Convocatoria: WMETACOM 2020 – 3rd Workshop on Media, Applied Technology and Communication

III Workshop METACOM dentro del ICITS2020, que se celebrará en el mes de febrero en Bogotá (Colombia).

Esta vez estará organizado por XESCOM, grupo METACOM de la PUCE-SI, Universidade de Vigo, Universidad de Palermo (Argentina), Maestría en Comunicación y Opinión Publica de FLACSO Ecuador y Universidad del Rosario (Bogotá, Colombia). 

WMETACOM 2020 – 3rd Workshop on Media, Applied Technology and Communication

Submissions: https://easychair.org/conferences/?conf=wmetacom20

Scope

The development of journalism and communication is directly related to democracy. In this sense, as the information and communication technologies progress in modern societies, excellence and transparency regarding all fields (management, production, participation and accountability) become a requirement for media companies as well as for the communicators themselves. Already since the understanding of this process, we can see that the knowledge, research and implementation of these precepts foster dialogue and feedback among the organizations, the media and the public, having an impact on three key aspects:

•    Better communications campaigns from public and private organizations;

•    Reinforcement of the intervention role regarding media and strengthening of specialized and quality journalistic articles;

•    Greater civic participation through mainly digital formal and informal mechanisms.

In the midst of the numerous and major changes where the dialogue among these three actors takes place, the applied technology helps generate more and better social interaction processes. This is possible by measuring the reactions from the public in several fields and by assessing the impact of the organizations in the construction of social, cultural and environmental values. The media, as part of the new consumption models, must inevitably make the most of the potential of the new information and communication technology.  Thus, this workshop is an open proposal to a research, study and debate on the relationship among organizations, media and the general public in a context mediated by the rapid development of applied technology and with a change of relational paradigm that has provoked major changes in other social sectors.

The workshop call is coordinated by Medios, Tecnologías Aplicadas y Comunicación, METACOM (Media, Applied Technology and Communication), from Pontificia Universidad Católica del Ecuador Sede Ibarra, by the Master on Communication and Public Opinion from Facultad Latinoamericana de Ciencias Sociales (Ecuador), by the Facultad de Diseño y Comunicación de la Universidad de Palermo (Buenos Aires), by the Universidade de Vigo and by the Escuela de Ciencias Humanas de la Universidad del Rosario.

The call is also coordinated by Red Internacional de Investigación de Gestión de la Comunicación, XESCOM (the International Network of Communication Management, XESCOM) (ED341D R2016/019). Besides, the XESCOM network is supported by the Consellería de Educación, Cultura e Ordenación Universitaria de la Xunta de Galicia (Regional Ministry of Education, Culture, and Academic Management of Xunta de Galicia, Spain) and other research groups in Spain and Ecuador.

The results of this workshop are part of the exploratory works of:

·         R & D Research Project (RTI2018-096065-B-I00) oriented to the Challenges of Society funded by the Spanish Ministry of Science, Innovation and Universities and the European regional development fund (Feder) by the European Union entitled "Nuevos valores, gobernanza, financiación y servicios audiovisuales públicos para la sociedad de Internet: contrastes europeos y españoles"

·         DEBATv, Televised electoral debates in Spain: models, process, diagnosis and proposal (CSO2017-83159-R), R&D project (Challenges) financed by the Ministry of Economy, Industry and Competitiveness (Mineco) and the State Research Agency (AEI) from the Spanish Government, with the support of the European regional development fund (Feder) by the European Union.

·         R& D Project "Esfera pública y participación ciudadana" (Universidad del Rosario, Colombia).

Topics of interest

1. Media, journalism and new technologies

2. Organizational communication, marketing and advertising

3. Professional profiles regarding communication (DIRCOM, MARCOM and PR)

4. Use, impact and results of social networks management in corporate and institutional communication of private and public organizations

5. Data mining, programs and tools applied to the management and research of communication and journalism

6. Neuromarketing, Neurocommunication and social networks 

7. Altmetrics, new metrics and result-assessing indicators in management

8. Political communication and transparency

9. Digital communication and culture: new paradigms

10. Indicators regarding governance, financing, accountability, innovation, quality and public service of European and Latin American TV and radio stations

11. Specialized journalistic production: new languages, supports, audiences and best practices

12. Research in communication: models, indicators and tools

13. Media companies financing, business models and crowdfunding

14. Communication and development of applied technology

15. Business management models, public policies and communication

16. Right to communication and community media

17. Business models in the digital era

18. Management of communication processes

19. Design, communication and new technologies

20. Other research topics in line with the workshop’s subject matter

Important Dates

•    Deadline for paper submission: October 18, 2019

•    Notification of paper acceptance: October 25, 2019

•    Deadline for final version: November 1, 2019

•    Conference registration: November 15, 2019

•    Conference dates: February, 5-7

 Submissions: https://easychair.org/conferences/?conf=wmetacom20

Organizing Committee

•    Red Internacional de Investigación de Gestión de la Comunicación (XESCOM) (International Network of Communication Management): Paulo Carlos López-López, Iván Puentes-Rivera.

•    METACOM research group from Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador): Yalitza Ramos Gil, Verónica Crespo Pereira.

•    Universidade de Vigo: Xosé Rúas Araújo.

•    Facultad de Diseño y Comunicación de la Universidad de Palermo (Buenos Aires, Argentina): Roberto Céspedes.

•    Universidad del Rosario (Bogotá, Colombia): Daniel Barredo (Local Chair).

•    GIGAPP research group and Master on Communication and Public Opinion from Flacso: Palmira Chavero Ramírez

•    Novos Medios research group from Universidade de Santiago de Compostela (Spain) (Facultade de Comunicación da USC, Faculty of Communication, USC): Xosé López García, Francisco Campos Freire, Sabela Direito Rebollal, Andrea Valencia Bermúdez, Alba Silva Rodríguez, Xosé Soengas, Ana Isabel Rodríguez, Jorge Vázquez Herrero, Miguel Túñez, Carlos Toural, Sara Pérez Seijo.

•    Grupo de Investigación en Marketing Aplicado (iMARKA) (Research group in Applied Marketing, iMARKA), Universidade de A Coruña (Spain) (Facultade de Economía e Empresa da UDC, Faculty of Economics and Enterprise, UDC): Valentin Alejandro Martínez Fernández, Óscar Juanatey Boga, María Magdalena Rodríguez Fernández, Félix Blázquez Lozano, Eva Sánchez Amboage.

Scientific Committee

·         Ana Belen Souto, Universidade de Vigo (España)

·         Ana Cravino, Universidad de Palermo (Argentina)

·         Ana Culqui, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Ana Isabel Rodríguez, Universidade de Santiago de Compostela (España)

·         Ana López, Universidad de Castilla La Mancha (España)

·         Andrea Mila Maldonado, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Berta García Orosa, Universidade de Santiago de Compostela (España)

·         Carlos Arcila Calderón, Universidad de Salamanca (España)

·         Carlos Toural, Universidade de Santiago de Compostela (España)

·         Carmelo Márquez Domínguez, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         César Cruz, GIGAPP

·         Daniel Barredo Ibáñez, Universidad del Rosario (Colombia)

·         Daniel Díaz, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Elba Díaz-Cerveró, Universidad Panamericana (México)

·         Erika Jaráiz Gulías, Universidade de Santiago de Compostela (España)

·         Eva Sánchez Amboage, Universidade de A Coruña (España)

·         Fernando Casado, Universidad de La Laguna (España)

·         Francisco Campos Freire, Universidade de Santiago de Compostela (España)

·         Gonzalo Ordóñez, Universidad Andina Simón Bolívar (Ecuador)

·         Iván Puentes Rivera, Universidade de Santiago de Compostela (España)

·         José Miguel Tunez López, Universidade de Santiago de Compostela (España)

·         Jorge Alberto Hidalgo Toledo, Universidad Anáhuac (México)

·         José Ángel Fernández Holgado, Universidade de Vigo (España)

·         José Manuel Rivera Otero, Universidade de Santiago de Compostela (España)

·         José Rúas-Araújo, Universidade de Vigo (España)

·         Laura Guerra, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         M. Magdalena Rodríguez-Fernández, Universidade de A Coruña (España)

·         Mágda Rodrigues da Cunha, Pontifícia Universidade Católica do Rio Grande do Sul (Brasil)

·         Marco López, Pontificia Universidad Católica del Ecuador (Ecuador)

·         María Elizabeth Granda, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         María Pereira López, Universidade de Santiago de Compostela (España)

·         Marina Matarrese, Universidad de Palermo (Argentina)

·         Marta Rodríguez Castro, Universidade de Santiago de Compostela (España)

·         Martín Isidoro, Universidad de Palermo (Argentina)

·         Maximiliano Crespi, Universidad de Palermo (Argentina)

·         Miguel A. Orosa, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Mónica López, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Nancy Ulloa, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Nieves Lagares Díez, Universidade de Santiago de Compostela (España)

·         Narcisa Medranda Morales, Universidad Politécnica Salesiana (Ecuador)

·         Óscar Juanatey-Boga, Universidade de A Coruña (Ecuador)

·         Pablo Escandón, Universidad Andina Simón Bolívar (Ecuador)

·         Palmira Chavero, FLACSO Ecuador (Ecuador)

·         Paulo Carlos López López, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Roberto Céspedes, Universidad de Palermo (Buenos Aires)

·         Sara Pérez Seijo, Universidade de Santiago de Compostela (España)

·         Saudia Levoyer, Universidad Andina Simón Bolívar, Ecuador

·         Vanesa Martello, Universidad de Palermo (Argentina)

·         Verónica Crespo, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Veronica Yepez Reyes, Pontificia Universidad Católica del Ecuador Sede Ibarra

·         Viviana Galarza, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Ximena Margarita Coronado Otavalo, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

·         Xosé López, Universidade de Santiago de Compostela (España)

·         Yalitza Ramos, Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador)

Partners